By Galina Vitkova
Many bloggers, unfortunately including me, are not able to use effectively SEO for making their blogs more noticeable and visible on the Internet. One of the most important activities that helps realise it is link building. So I have learned the topic for some time trying to choose something that makes me fitted for link building. And that’s why now I’d like to talk over competent link building for bloggers. It is an opportunity for me to compose a valuable technical text and at the same time to better understand the process. I have primarily based my considerations on the article Link Building for Bloggers by Gregory Ciotti published on 15 June 2012 and references given in this article.
According to the studied references the link building demands, first of all, solution of two main problems:
- Where to build links to
- How to actually get links.
Proper places to which your links should point
Best SEO practices recommend building links deep into a blog that includes posts, resource pages, and older content. Three prime places, which are advised bloggers to build links, seem to be feasible or practicable for me too:
1. Resource Pages
Resource pages are pages at the blog that explicate what your blog is about. Moreover, these pages are expected to demonstrate the best content of your blog.
So I have revamped the resource page About at my blog Why Technical English and now it comprises:
- What is up Technical English and how it differs from general and Business English;
- The review of significative content at the blog;
- References on Technical English (last revision on 30 August 2012) useful for studying Technical English.
I have strived to get the resource page About target the most difficult keywords that have the most searches per month (use the Google Keyword Tool to figure this out), i.e. ‘Technical English“. The page is practically linked from all posts on the blog.
2. Blog Posts
The next place to build links is to individual blog posts. The keywords there according the mentioned recommendations may be less competitive, but they should be “long tail”. In general, blog posts are best suited for medium-to-light difficult keywords.
What to Do to Build and Attract Links to Blogs
There are a number of ways that bloggers are suggested both to build and attract links to their blogs and posts. I do not have own experience with link building, but I like three ways recommended in the referenced articles. The ways are as follows:
1. Creating widgets
Widgets, badges (for instance, the simple SEOmoz example, I have placed it at my blog), infographics, and other media that can be embedded by other people and also link back to you.
2. Round-Up posts
People are said to love round-up posts or review posts, and the posts are supposed to work for getting links in almost every niche. Big round-ups that are niche specific are guaranteed to get mentioned, and more importantly, linked to. I am planning to prepare a round–up post about technical texts for studying Technical English. Needles to emphasize such a post should have a clean layout, simplicity, and focus on the content.
3. Crowdsourced Posts
Crowdsourced posts are posts that include the opinions of many knowledgeable experts, e.g. Social Media Examiner’s “Predictions for Social Media in 2012″. Basically, it is possible to get a bunch of short excerpts from experts’ estimations and put them all in one post.
To your success!
PS: If you need, you can look up technical terms (used in this post) in Russian and Czech in the Internet English Vocabulary.
Composed by Galina Vitkova
Procedure of calculations
In the field of information retrieval on the web, PageRank has emerged as the primary (and most widely discussed) hyperlink analysis algorithm. But how it works still remains an obscurity to many in the SEO online community.
Nevertheless, regarding to the importance of PageRank it worth trying to examine or analyse how it is calculated. The study is meaningful even if Google keeps the real algorithm of PageRank calculations secret.
In any case PageRank calculations are performed in compliance with The PageRank Algorithm
Let us consider the example consisting of 4 pages: Page A, Page B, Page C and Page D (or simply A, B, C, D having their PageRanks with the same notation). The pages link to each other as shown in the following picture. In the beginning the PageRanks for the pages are unknown, so we’ll just assign „1“ to each page.
It means that the first calculation begins with PageRanks as follows:
A = 1 B = 1 C = 1 D = 1
According to the rules about passing rank, which come out from the mentioned formula, each page passes a part of its PageRank to other pages. So, first we apply the dampening factor “d”, which ensures that a page cannot pass to another page its entire PageRank. Then the remaining value is divided by the number of links outcoming from this page. Finally the entire ranking is summed up and added to each page. In the first table below you see the value of PageRanks passing from one page to another:
A (2 links) = 1*0.85 / 2 = 0.425
passes 0.425 to B
0.425 to C
B (1 link) = 1*0.85 = 0.85
passes 0.85 to C
C (1 link) = 1*0.85 = 0.85
passes 0.85 to A
D (1 link) = 1*0.85 = 0.85
passes 0.85 to C
The resulting PageRanks are depicted in the following table below:
|A = 1 + 0.85 = 1.85
|B = 1 + 0.425 = 1.425
|C = 1 + 0.425+0.85+0.85 = 3.125
|D = 1
So, the next run of calculations begins with:
A = 1.85 B = 1.425 C = 3.125 D = 1
And after performing the same operations it comes to the result as follows:
A = 4.50625 B = 2.9975 C = 5.18625 D = 1
In practice it is necessary to do identical operations 50 to 100 times to guarantee the sufficient accuracy of the iterations.
Here needful to notice that in the first run of the calculations, Page C increases PageRank of Page A. In the next run Page C gets itself an increase in PageRank that is proportional to the new improved PageRank of Page A. It means Page C gets a proportion of its PageRank back to itself. It is PageRank feedback, an essential part of the way how PageRank works.
Links to and from your site
PageRank is the hardest factor to manipulate when optimising your pages. It is both difficult to achieve and more difficult to catch up with.
When trying to optimise your PageRank the following factors should be taken into consideration:
- Choice of the links you want to link to your site;
- Selection of a site you want to link out to from your site;
- Production of maximum PageRank feedback by changes of the internal structure and linkage of your pages.
When looking for links to your site, from a purely PageRank point of view, the pages with the highest Toolbar PageRank seem to be the best solution. Nonetheless, it is not truthful.
As more and more people try and get links from only high PageRank sites, it becomes less and less profitable. Thus sites that need to improve their PageRanks should be more receptive and exchange links with sites that have similar interests. Moreover, the number of links on the page linking to you will alter the amount of feedback, etc.
Therefore, maybe the best solution is getting links from sites that seem appropriate and have good quality, regardless of their current PageRank. The quality sites will either help your PageRank now, or will do so in the future.
To consider the best strategy concerning links out from your site, the general rule is: keep PageRank within your own site. Control of feedback by using the internal pages of your site, is much easier than control with the help of links to external pages. It means to make links out from a page on your site that has a low PageRank itself, and which also contains many internal links. Then, when linking out choose those external sites, which do not point to your page with a significant number of links. It will get a better increase in PageRank, in particular due to the power of feedback.
Placing some your links back into your site system rather than letting it go to external links improves PageRanks of your pages. That is why larger sites generally have a better PageRank than smaller ones.
Dear friend of technical English,
Do you want to improve your professional English?
Do you want at the same time to gain comprehensive information about the Internet and Web?
Subscribe to “Why Technical English“ clicking SIGN ME UP at the top of the sidebar