By Galina Vitkova
Many bloggers, unfortunately including me, are not able to use effectively SEO for making their blogs more noticeable and visible on the Internet. One of the most important activities that helps realise it is link building. So I have learned the topic for some time trying to choose something that makes me fitted for link building. And that’s why now I’d like to talk over competent link building for bloggers. It is an opportunity for me to compose a valuable technical text and at the same time to better understand the process. I have primarily based my considerations on the article Link Building for Bloggers by Gregory Ciotti published on 15 June 2012 and references given in this article.
According to the studied references the link building demands, first of all, solution of two main problems:
- Where to build links to
- How to actually get links.
Proper places to which your links should point
Best SEO practices recommend building links deep into a blog that includes posts, resource pages, and older content. Three prime places, which are advised bloggers to build links, seem to be feasible or practicable for me too:
1. Resource Pages
Resource pages are pages at the blog that explicate what your blog is about. Moreover, these pages are expected to demonstrate the best content of your blog.
So I have revamped the resource page About at my blog Why Technical English and now it comprises:
- What is up Technical English and how it differs from general and Business English;
- The review of significative content at the blog;
- References on Technical English (last revision on 30 August 2012) useful for studying Technical English.
I have strived to get the resource page About target the most difficult keywords that have the most searches per month (use the Google Keyword Tool to figure this out), i.e. ‘Technical English“. The page is practically linked from all posts on the blog.
2. Blog Posts
The next place to build links is to individual blog posts. The keywords there according the mentioned recommendations may be less competitive, but they should be “long tail”. In general, blog posts are best suited for medium-to-light difficult keywords.
What to Do to Build and Attract Links to Blogs
There are a number of ways that bloggers are suggested both to build and attract links to their blogs and posts. I do not have own experience with link building, but I like three ways recommended in the referenced articles. The ways are as follows:
1. Creating widgets
Widgets, badges (for instance, the simple SEOmoz example, I have placed it at my blog), infographics, and other media that can be embedded by other people and also link back to you.
2. Round-Up posts
People are said to love round-up posts or review posts, and the posts are supposed to work for getting links in almost every niche. Big round-ups that are niche specific are guaranteed to get mentioned, and more importantly, linked to. I am planning to prepare a round–up post about technical texts for studying Technical English. Needles to emphasize such a post should have a clean layout, simplicity, and focus on the content.
3. Crowdsourced Posts
Crowdsourced posts are posts that include the opinions of many knowledgeable experts, e.g. Social Media Examiner’s “Predictions for Social Media in 2012″. Basically, it is possible to get a bunch of short excerpts from experts’ estimations and put them all in one post.
To your success!
PS: If you need, you can look up technical terms (used in this post) in Russian and Czech in the Internet English Vocabulary.