Why Technical English

Education: Why blogs need SEO | January 28, 2012

Composed by Galina Vitkova

SEO (Search engine optimisation)

Is the process of improving the visibility of a website or a web page or a blog in search engines. SEO aims to maximise profitable traffic from search engines to websites. In general, the more frequently a site appears in the search results list, the more visitors it will receive from the search engine users. Thus, technical communication among the search engine users, including bloggers will improve. Experience has shown that search engine traffic can make a firm success. Targeted visitors to a website or a blog may provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

What really is Search Engine Optimization?

SEO evaluates how search engines work, what people search for, the actual search terms typed into search engines. Moreover, SEO considers which search engines are preferred by their targeted audience. Optimising a website for searching may involve editing its content to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines (see Search engine essential information).  Promoting a site to increase the number of backlinks, or inbound links, is another SEO task.

The success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search. Otherwise, false search results could turn users to find other search sources. Therefore search engines with more complex ranking algorithms (which strongly affects SEO), taking into account additional factors have been evolved.

Google and its PageRank   

The breakthrough idea behind Google was to analyse the relationships between the websites and pages to determine the relevancy of those pages to specific search queries. The Google founders, graduate students at Stanford University Larry Page and Sergey Brin, used this principle and developed a mathematical algorithm for a search engine to rate the prominence of web pages. The number calculated by the algorithm, has been named PageRank after Larry Page. PageRank estimates the likelihood that a given page will be reached by a user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others because a higher PageRank page is more likely to be reached by the random surfer.

Page and Brin founded Google using the developed algorithm for searching in 1998. Google attracted immediately the growing number of Internet users due to its simple design. In Google off-page factors (such as the PageRank and hyperlink analysis) as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) were considered. It enables Google to avoid the kind of manipulation seen in search engines that only deliberated on-page factors for their rankings

Against improper SEO

Since the time of appearing ranking tools webmasters developed a great amount of link building instruments to influence search engine results within SEO. Many sites focused on exchanging, buying, and selling links, often on a massive scale which is not connected much with the spirit of SEO.

By 2004, search engines incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. The leading search engines, Google, Bing, and Yahoo, do not disclose their ranking algorithms, too.  

Image of Google & Yahoo offices in Haifa. Both...

Image via Wikipedia

In 2007, Google announced a campaign against paid links that transfer PageRank. On June 15, 2009, it took special measures to mitigate the effects of PageRank sculpting. In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.

Google Instant, real-time-search, was introduced in late 2009 in an attempt to make search results more timely and relevant. Site administrators have spent months or even years optimising a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.

Increasing prominence

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website or blog to provide more links to most important pages may improve its visibility. Writing content that includes frequently searched keyword phrases, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to web page meta data, including the title tag and meta description, will tend to improve the relevancy of a site search listings, thus increasing traffic. Several other techniques can help towards the page link popularity score. In any case, creating a useful, information-rich site, with pages that clearly and accurately describe your content should be one of the main goals of SEO.

References

 

Dear friend of technical English,  

If you want to improve your professional English and at the same time to gain basic comprehensive targetted information about the Internet and Web, then

subscribe to “Why Technical English”.

Find on the right sidebar subsription options and:

  • Subscribe by Email Sign me up        OR
  • Subsribe with Bloglines              OR
  • Subsribe.ru

Subscribe and and choose free e-books from http://bookgrill.com/?lb.

 

 

Translatorsbase


2 Comments »

  1. I know this web site gives quality depending content and additional stuff, is there any other web page which provides these data in quality?

    Comment by protection — February 3, 2012 @ 1:18 am

  2. Prefrd.com, Surf the World in any Language with Prefrd.com, including Search. Here’s something interesting, the super website Search engine portal http://www.prefrd.com is one of the few in the world where you can set it to any one of over sixty languages, and every link you go to after that stays in the language for the whole day. It is also the only website in the world where you can translate the search results into the languages and the search results will translate into the language, and likewise will stay in the language the whole day link after link. Please share with your friends and tweet your followers. Somebody told me that super Multilingual Search and Web Portal http://www.prefrd.com is well worth having as a home page because it links to nearly the whole web and has new one line jokes every time you load or refresh it. Plus you can run it in any language. Please share with your friends and tweet your followers. Everybody wants to know what Soul Mates are. The answer is not what you think and is found at: See = >http://www.prefrd.com/content/soulmates.shtml. Same as other dimensions at: See = http://www.prefrd.com/content/dimensions.shtml. Same as the Intelligent Design of Creation at: See = http://www.prefrd.com/content/design.shtml For those of you who are lazy, use http://www.prefrd.com to search and surf the major English websites all day long in any language. Please share with your friends and tweet your followers. Did you know that you can use super multilingual website http://www.prefrd.com to search and surf the whole Internet all day long in zany language. Please share with your friends and tweet your followers. Hey, why not use http://www.prefrd.com to search and surf the major English websites to your hearts content in any one of sixty languages. Please share with your friends and tweet your followers. Did you here that you can use http://www.prefrd.com to search and surf the major English websites all day long in a myriad of different languages. Please share with your friends and tweet your followers. The word is that searching and surfing all the major English websites in any language is no problem at all at super new website http://www.prefrd.com. Please share with your friends and tweet your followers. Word is out that searching and surfing all the major English websites in any language is easy at all new super home page website http://www.prefrd.com. Please share with your friends and tweet your followers. The word is that searching and surfing all the major English websites in any languages is awesome easy and super efficient at all new super website http://www.prefrd.com. Please share with your friends and tweet your followers. Here’s a hot tip, super new Multilingual Web Portal http://www.prefrd.com can be used to search and surf the whole Internet all day in any language. Pass the word. Share with your friends and tweet your followers.

    Comment by Hot tip - All new Search engine Prefrd.com is perfect for surfing the whole Internet all day in any language. Please retweet this hot tip to your followers and share with your friends. — February 5, 2012 @ 5:40 am


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

    January 2012
    M T W T F S S
    « Dec   Feb »
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    3031  

    Blog Stats

    • 202,561 hits

    Subscribe with BlogLines

    Translatorsbase

    Dynamic blog-up

    technorati

    Join the discussion about

    Seomoz

    I <3 SEO moz
%d bloggers like this: