In order to make our debate more vivid and more animated I am appending several items about Web 2.0.
“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform. “
Although the term suggests a new version of the World Wide Web, it does not propose any update to any technical specifications. It is rather about changes in the ways software developers and end-users utilize the Web.
Nevertheless, Web 2.0 comprises the idea of more widespread application of interconnectivity and interactivity of web-delivered content. Building applications and services around the unique features of the Internet are considered Web 2.0 main characteristics.
By O’Reilly four levels in the hierarchy of Web 2.0 sites could be distinguished:
According to Best, the characteristics of Web 2.0 are: rich user experience, user participation, dynamic content, metadata, web standards and scalability. Further essential attributes of Web 2.0 include openness, freedom and collective intelligence in the sense of user participation.
“Web 2.0” applications are loosely associated with technologies such as wikis, blogs, social-networking, open-source, open-content, file-sharing, peer-production, etc.
Web 2.0 websites usually involve some of the following techniques (sometimes the acronym SLATES is used to refer to them):
the ease of finding information through keyword search which makes the platform valuable.
guide to important pieces of information. The best pages are the most frequently linked to.
the ability to create constantly updating content. In wikis, the content is iterative in the sense that people undo and redo each other’s work. In blogs, content is accumulated in posts and comments of blog visitors.
classification of content by creating tags that are simple, one-word descriptions to facilitate searching and to avoid rigid, pre-made categories.
automation of some of the work and pattern matching.
the use of RSS (Really Simple Syndication) technology to inform users about any changes of the content by sending e-mails to them.
There is an opinion that “Web 2.0” does not represent a new version of the World Wide Web at all. In fact, the WEB1 technologies and concepts are constantly applied in WEB2, too. For example, AJAX do not substitute protocols like HTTP, but add a further layer of abstraction on top of them. Tim Berners-Lee, the inventor of the WWW, described the term “Web 2.0” as a “piece of jargon”:
“Nobody really knows what it means…If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along.”
Nonetheless, the “WEB 2.0” service mark was registered at the United States Patent and Trademark Office (USPTO) on June 27, 2006. The European Union application remains currently[update] pending after its filing on March 23, 2006.
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